Your Dealer Website: What’s Included and What Costs Extra
When you partner with us for your dealership website, you get a fully managed, professionally built site that’s designed to sell equipment from day one. This page outlines what comes standard with your build and ongoing service, and what falls into custom development territory and is quoted separately.
Initial Setup
Your initial build includes everything needed to get your dealership online and selling, all configured to work with our centrally-maintained product catalog system.
Setup/Design/Configuration that’s Included in the Build
- Branding: Logo reproduction or cleanup, plus proper placement throughout the website.
- Theme customization: Header, footer, menu, sidebars, and widgets configured to match your dealership.
- Home page: Custom graphics and dealer-specific content.
- Core pages: Initial set of standard pages.
- Custom information pages: Up to five additional pages (e.g., About Us, Financing, Service, etc.) designed in a standard single through 4 column layout of images and text. These pages are basic, nothing too custom as they are only meant to get the message out and not be too design-heavy.
- Product import: Main product lines imported during initial build. Number of brands and product lines included per your contract.
- Pop-ups: Setup and design of any required pop-ups.
- Home page slider: Custom-designed slides.
- Custom plugin suite installation and configuration:
- Calls to action
- Discounts and pricing tools
- Connection to our global catalog for remote maintenance, pricing adjustments, and spec updates
- Initial inventory and pricing setup: Display and adjustments based on your specs.
- Deal Boxes: Dealer-specific pay-per-month offers.
- Brand logos: Every brand you sell displayed on the home page.
- Mega menu: Drop-down panel in the main menu showing product offerings by category.
- Featured products: Priority equipment showcased on the home page.
- Forms: Quote request, general contact, and dynamic forms on product page popups, trade-in lead generation forms, and the shop page Dynamic Get a Quote popup form that collects the specific product info from the product they clicked the get a quote button for.
- Social media links
- Third-party links: Client portals, payment portals, rental subdomains, and similar as needed.
- Third-party scripts: Chat widgets, tracking pixels, etc., as needed.
- Custom messages: Basic sales banners on the shop page (e.g., free delivery, trailer use) and product-specific messages (e.g., setup fees, battery charges, etc.).
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 I M P O R T A N T :
Heavily customized designs — anything mocked up in Photoshop, an AI design tool, or anything requiring custom layout work to match a specific visual, falls outside the included scope and is quoted separately. Print and static designs don’t translate directly to the web; they require a full code-level rebuild to function across different device sizes.
Timeframe
3 to 6 weeks from signed agreement, depending on:
- Your responsiveness during content review and approvals
- Volume of products being added (300 new products will naturally take longer than 30)
- Whether the brands you carry are already in our catalog or need to be sourced and added
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Pre-Launch Milestones
- Staging preview: Available around week 4 on average, so you can review the build before it goes live.
- Training call: Scheduled just before launch to walk you through anything you’ll need to know.
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What You Provide vs. What We Handle
You provide:
- Your logo
- Inventory data
- Pricing and product numbers
- Any photos to be used in the build (theme, home page, About Us, Contact page, etc.)
We handle everything else. Your site is pre-structured to use our centrally-maintained catalog, so once you’re live, product updates push automatically. You don’t have to touch them. The setup is hands-free for you on day one, and it stays that way going forward.
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Ongoing Monthly Service
Your monthly fee covers everything needed to keep your site running smoothly, secure, and up to date.
What’s Included Every Month
- Hosting
- Security
- Plugin updates
- Backups
- Uptime monitoring
- Content updates, text and image changes
- Image swaps
- Banner changes
- Price changes
- New event and special pages, landing pages for promotions or seasonal offers
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Important note on layout: Included content is delivered in a clean, standard format. Text and images are arranged in:
- A single column
- Two columns
- Three columns
- Up to four columns
All layouts stack on mobile for proper responsive display, and custom backgrounds can be set.
I M P O R T A N T :
Heavily customized designs — anything mocked up in Photoshop, an AI design tool, or anything requiring custom layout work to match a specific visual — falls outside the included scope and is quoted separately. Print and static designs don’t translate directly to the web; they require a full code-level rebuild to function across different device sizes.
Support
Response Times:
Initial response: Usually within a couple of hours. 24 hours maximum.
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Update
Turnaround:
Standard updates: Completed within 24 hours.
Larger requests or repairs: We’ll provide an estimated timeline up front so you know what to expect.
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Monthly
Request Limits:
20 requests per month are included. If a particular month runs heavier — a seasonal launch, a big event, a sale push — we accommodate it without nickel-and-diming you. Reasonable use, both ways.
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Support
Hours:
Main office: Monday through Friday, 8:00 AM – 6:00 PM (Eastern Standard Time), with full staff available.
Off-hours coverage: Someone is online and reachable 24/7/365 if something urgent comes up.
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What Costs Extra: Custom Programming
Anything outside the included scope is quoted as custom work. This includes:
- New WordPress plugin development
- Chrome extensions
- Custom WooCommerce features beyond the standard configuration
- Third-party API integrations
- New site builds, redesigns, or major theme overhauls (anything beyond design/styling tweaks within the existing system)
- Standalone HTML or PHP tools
- AI/LLM integrations (Claude API calls, custom prompts, AI-assisted workflows)
- Custom admin dashboards or reporting tools
- Data feed setups
- Recreating externally-designed assets (Photoshop comps, AI mockups, print designs) as responsive, multi-device web pages
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How Custom Work Is Quoted
- Hourly for repetitive or open-ended tasks.
- Flat-rate for well-defined, pre-established work types.
- All custom work is quoted on a per-project basis as the need arises.
At a Glance: Included vs. Quoted
Included with Your Dealer Website:
- Initial build: Theme, home page, core pages, up to 5 custom info pages
- Logo placement and brand setup throughout the site
- Product imports from our global catalog
- Remote catalog updates pushed automatically to your site
- Mega menu, featured products, Deal Boxes
- Contact, quote request, and trade-in lead forms
- Pop-ups and home page slider setup
- Hosting, security, backups, uptime monitoring
- Plugin updates and ongoing maintenance
- Text and image content updates
- Banner changes, price changes, image swaps
- New event and special landing pages in standard layouts
- Standard 1–4 column layouts that stack on mobile
- Up to 20 update requests per month (with flexibility for heavier months)
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Quoted as Custom Work:
- New site builds or redesigns
- Major theme overhauls (beyond design/styling tweaks)
- New WordPress plugin development
- Chrome extensions
- Custom WooCommerce features beyond standard configuration
- Third-party API integrations
- Standalone HTML or PHP tools
- AI/LLM integrations and custom prompts
- Custom admin dashboards or reporting tools
- Data feed setups
- Recreating Photoshop or AI-mocked designs as responsive web pages
- Heavy custom design work or animations
- Anything beyond design/styling tweaks within the existing system
- Quoted hourly or flat-rate based on scope and complexity
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Have a project in mind that falls into the custom column? Reach out and we’ll scope it out and provide a quote.
