Wesley and Son Outdoors | McRae-Helena, GA

“I went from 8 units in a one week span to eight units in one day.” – Wes Yawn, Jr., January 2022

Wesley and Son Outdoors is a family owned and operated outdoor power equipment dealer based in McRae-Helena, GA.

Wes Yawn, Sr., who had operated his outdoor power equipment dealership for decades without inkling of digital marketing, was understandably skeptical when his son, Wes Yawn, Jr., first presented him with the opportunity to partner with High Impact Dealer. From August of 2018 to August of 2019, Wes and Son sold 98 zero turn lawn mowers in its market…

In August 2019, Wes Yawn, Sr., agreed to invest in the services of High Impact Dealer, committing to a fully re-designed website and digital marketing strategy. By August of 2020, Wes and Son had closed 136 mower deals. In the following year, from August 2020 to August 2021, Wes and Son sold 375 zero turn lawn mowers. Today they continue to thrive and grow, constantly learning more and honing their strategy from the years of valuable consumer data generated with each successive campaign. Wes and Son is certifiably a High Impact Dealer. 


  • August 2018 – 2019: 98 units sold
  • August 1, 2019: Wes and Son invests in High Impact Dealer
  • August 2019 – 2020: 136 units sold (139% increase)
  • August 2020 – 2021: 375 units sold (357% increase)