Turn “Price Too Low to Advertise” Into More Leads and Sales

This new feature lets you place a “Price to Low to Advertise” label on certain models and when they fill out a request form (captures their name, email and/or phone) they get an instant auto-response with a quote lower than you’re allowed to advertise. Giving you a significant advantage over your competition who is also required to follow the MAP rules.

Customers shopping for outdoor power equipment usually want to know one thing before they contact a dealership: “What is your best price?” The problem is that manufacturer pricing rules can prevent dealers from publicly displaying a price below the advertised minimum. This often leaves a product page showing messages such as “Price Too Low to Advertise” or a basic “Request a Quote” button. Traditional quote forms create unnecessary friction. The customer submits a request, waits for someone at the dealership to respond, and may continue shopping on competing websites while they wait. The Auto-Responder Discount, also known as Instant Quote, gives customers a faster and easier way to receive your lower price while helping your dealership capture more qualified leads.

 

Give Shoppers an Immediate Reason to Contact You

When Instant Quote is enabled, customers can click the Custom Quote button directly from the product listing or product page.

A simple form asks for basic contact information. After the customer submits the form, the system automatically sends them a personalized offer containing the dealership’s lower price.

The customer gets the information they were looking for without waiting for a salesperson to manually prepare a quote.

Your dealership receives the customer’s information and can follow up with someone who has already shown interest in a specific product.

It turns an anonymous website visitor into a real sales opportunity.

Sell More Without Publicly Advertising the Lower Price

Many dealers have discounts they are willing to offer but cannot display publicly because of manufacturer advertising policies.

Instant Quote allows the advertised price to remain compliant while privately providing a lower offer to customers who request it.

Instead of simply displaying a vague pricing message, your website gives shoppers a clear next step:

Request your custom price and receive it immediately.

This allows your dealership to compete more aggressively without placing the discounted price directly on the public product page.

Respond Even When the Dealership Is Closed

Customers do not limit their shopping to dealership hours. They may browse inventory:

  ✅ At night

  ✅ Early in the morning

  ✅ During lunch

  ✅ On weekends

  ✅ While your sales team is busy

Without automation, a quote request may sit unanswered until someone returns to the dealership. By then, the customer may have contacted several competitors.

Instant Quote works automatically. A shopper can request a price while your sales team is unavailable and receive the offer without waiting for someone to respond manually.

Your website continues producing sales opportunities even when no one is standing behind the sales counter.

Capture Better, More Specific Leads

A general contact form may tell you that someone wants information.

Instant Quote tells you exactly what product caught their attention.

Your sales team can see which mower, tractor, attachment, or piece of equipment the customer was viewing when they requested the price. That gives your team a much stronger starting point for following up.

Instead of asking:

“What can we help you find?”

Your salesperson can begin with:

“I saw that you requested our custom price on the Ferris 300S. Do you have any questions about that mower?”

That creates a faster and more relevant sales conversation.

Control Discounts by Product

Not every product needs the same discount.

Instant Quote gives the dealership control over:

• Which products participate

• How much of a discount is offered

• When the discount is available

• Which products should be excluded

• When an offer needs to be updated or removed

You can create different discount amounts for different products and adjust them as pricing, inventory, promotions, or market conditions change.

The system automates the response, but your dealership stays in control of the offer.

Reduce Repetitive Work for Your Sales Team

Salespeople should spend their time:

• Helping customers choose the right equipment

• Answering product questions

• Discussing trade-ins

• Explaining financing options

• Following up with serious buyers

• Closing sales

They should not have to repeatedly calculate and email the same basic quote.

Instant Quote handles the initial pricing response automatically and consistently.

Your team can then focus on customers who have already requested a specific product and received an offer. This reduces repetitive administrative work while helping salespeople respond more effectively.

Make Your Website Work More Like a Salesperson

Most dealership websites display products and wait for shoppers to call.

Instant Quote creates a more active sales process. It:

• Gives customers a reason to engage

• Delivers useful pricing information quickly

• Captures the shopper’s contact details

• Identifies the exact product they want

• Provides your sales team with a clear follow-up opportunity

• Works outside normal dealership hours

The result is a simpler experience for the customer and a stronger lead-generation tool for the dealership.

Stop Making Interested Shoppers Wait

Customers expect quick answers, especially when they are comparing products and prices online.

Instant Quote helps your dealership meet that expectation without publicly advertising a restricted price or adding more manual work for your sales team.

Give shoppers an immediate offer. Capture more qualified leads. Give your sales team more opportunities to close the sale.